SOCIAL MEDIA

1. Daily / Weekly Posting

  • Creating engaging content (images, reels, carousels, captions).

  • Maintaining a consistent posting schedule based on audience activity.

  • Writing SEO-friendly captions to increase reach.

  • Using brand tone, design style, and color theme for all posts.

  • Monitoring performance of each post to understand what works best.

  • Ensuring timely replies to comments under posts.

2. Page Setup & Optimization

  • Adding optimized bio/description with keywords.

  • Highlight setup (categories, branded icons, important info).

  • Adding CTA buttons (Call, Email, WhatsApp).

  • Uploading a professional profile picture & cover image.

  • Setting up brand-consistent story templates & design guidelines.

  • Connecting page with Business Suite / Meta tools

  • Adding location, contact details, categories, business info.

3. Hashtag Research

  • Finding niche-specific hashtags for your industry.

  • Creating hashtag groups for different types of posts.

  • Using a mix of small, medium & large-volume hashtags for better reach.

  • Competitor hashtag analysis.

  • Updating hashtag sets every month based on performance.

  • Avoiding banned or overused hashtags.

4. Scheduling & Consistency

  • Planning content weekly/monthly using a content calendar.

  • Scheduling posts using Meta Business Suite / Later / Buffer / Hootsuite.

  • Choosing best posting times based on audience insights.

  • Maintaining brand consistency in color, tone, and style.

  • Ensuring no gaps in posting — keeping the page active.

  • Tracking performance to improve future schedules.